Scott Simmons and Katie “Dudders” hang out on a loading dock in Pittsburgh’s Strip District with Rob Johnston to talk about social media and the importance of being genuine with your audience.Highlights:
- Rob, former ScareHouse Podcast host, reminisces about his favorite ScareHouse Podcast episodes
- Discussing the rise and fall of Vine
- Why Vine was such a great fit for Rob’s creative vision and how enjoyed the challenge
- Using old school techniques and humor to engage with today’s audience
- Rob’s one Vine that went horribly wrong
- Having to let things go in order to grow
- Rob talks about his most elaborate Vines and the clean up involved
- The importance of using customer data and analyzing engagement in haunt building and social media content creation
- Being relatable to your audience
- Rob talks about his coffee dumping Vine that turned into a gif sensation
- Trying to protect the content you’ve created in a social media world
- Why the top 20 content creators of Vine were responsible for its downfall
- What’s next for social media platforms
- ScareHouse and Rob’s big payoffs for taking a chance and changing to anticipate where their audiences are going
- Scott discusses The Simpsons and how they “got it” all those years ago
- The importance of being honest and genuine with your audience
Please subscribe to our podcast and leave feedback. We appreciate it!Follow the ScareHouse podcast hosts: Scott Simmons (@ScareHouseScott) and Katie “Dudders” (@kdudders)Visit us - www.ScareHouse.comWatch us - Youtube.com/TheScareHouseLike us - https://www.facebook.com/ScareHouseFollow us - https://twitter.com/ScareHousePGH