Awesome Chat: iTargetGolf
Golf technology is moving far beyond simply hitting a bucket of balls into an open field. On this episode of AwesomeChat, we talk with Frédéric Guitton of iTargetGolf about how interactive targets, ball tracking, animated lights, and gamified experiences are changing what a driving range can be.
For many casual players, golf can feel intimidating. A full course may seem like too much commitment, and even a standard practice range can feel repetitive. But as Topgolf and other entertainment-style venues have shown, there is a huge audience for golf when it becomes more social, more visual, and more fun.
That is where iTargetGolf comes in.
iTargetGolf creates interactive driving range technology that gives players instant feedback when they hit targets. Some targets are impact-sensitive, meaning they react when a ball physically hits the target. Others, like the Night Saber targets, rely on data from ball-tracking systems to trigger animations when a shot lands nearby.
The company also adds in-bay lighting, creating a moment where the golfer’s own bay reacts to what just happened on the range. If a player hits near the blue target, the bay can light up blue. That turns a normal golf shot into a shared, visible moment for the player and everyone around them.
Frédéric also explains how iTargetGolf connects with systems like Toptracer, TrackMan, and Inrange. These platforms use radar or video tracking to measure a golf shot’s trajectory, speed, and landing area. iTargetGolf then uses that data to trigger physical reactions on the range.
The result feels like a real-life video game, but with actual golf swings.
One of the most interesting pieces of the conversation is Cash Cup Golf, iTargetGolf’s hole-in-one skills game. Players buy special attempts using RFID-enabled balls connected to their phone number. If the ball lands in the hole, the system can confirm the ball, notify the player, and use video footage to validate the shot.
Beyond the fun factor, Frédéric explains how this kind of technology helps driving ranges build stronger businesses. Interactive targets can keep players engaged longer, encourage more food and beverage sales, create premium experiences, and help venues collect customer information for future marketing.
The episode also touches on the future of connected golf competitions. With ball-tracking systems and networked venues, players at different driving ranges can compete on virtual versions of famous courses while still taking real swings in real life.
For entrepreneurs, Frédéric offers one clear piece of advice: listen. iTargetGolf did not begin as a random idea looking for a market. It came from real driving range owners saying they wanted something interactive downrange, something that connected the digital golf experience to the physical space in front of the player.
That lesson applies well beyond golf: ask people what problem they need solved, listen carefully, and build from there.
Learn more about iTargetGolf at www.ITargetGolf.com
